Since Android phones come with built-in cameras and we have access to apps that make it easy to modify images with our mobile device while on the go, it’s not unusual to take our picture-taking ability for granted. And because your phone is usually always with you, it makes sense to carry just one device instead of a second one in the form of a camera.
This is why a recent announcement from smartphone giant, Huawei, about its partnership with Leica Camera should arouse interest amongst professional photographers as well as regular users who happen to have more sophisticated ambitions for the images they take.
New Partnership
Leica Camera CEO, Oliver Kaltner, explained the basis of the new partnership with Huawei, stating that “smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application.”
Leica and Huawei’s new partnership will include cooperation in areas including the user experience, design, engineering, and research and development as well as marketing and distribution channels, according to a recent article at Android Central.
Facts About Leica Camera
If you’re more accustomed to using the camera feature on your mobile device than you are to using a full-fledged camera, take a moment to become familiar with Leica Camera:
- Leica has been creating lightweight cameras for more than 100 years
- Fans of Leica recognize the company’s cameras by the famous red dot branding
- Street photographers favor Leica cameras because of their sophisticated engineering
If you’ve never been quite satisfied with the quality of the camera you find built into your smartphone and are eager for an upgrade, the new partnership between Huawei and Leica is something to keep in mind.
While the collaborative effort has only recently begun, the two companies have already released the first products from their partnership. Earlier this month, Huawei launched two new smartphones, the P9 and P9 Plus. Interestingly enough, neither have camera lenses manufactured by Leica.
These are the first phones to be produced, and we hope that we can expect to see some more interesting developments from the two companies as they work to reinvent smartphone photography. At the very least, a partnership between Huawei and Leica could spur other mobile device manufacturers to boost efforts to improve the optics in their own cameras going forward.
