Tech companies are always vying with each other for market share, but this fall could feature a major battle between two behemoths over business customers. With the promised release of Windows 10 and the likely release of Android M, both Microsoft and Google may be targeting businesses this fall with their marketing campaigns.
Microsoft’s Courting Enterprise Clients
Windows 10, which is expected to be released in the third quarter of this year, promises to be a one-size-fits-all operating system. Microsoft claims that it will smoothly run everything from smart watches to corporate servers. Over the past few months, though, Microsoft has been focusing its hype towards its largest clients: businesses. The company’s PR campaign has tackled questions like security issues and updating company computers more frequently than it’s talked about different metals that you can plate your smart watches with.
Google May Go After Businesses
On May 6, Google posted the schedule for it’s I/O conference, which will be held at the end of the month. Among the sessions scheduled is one called “Android for Work Update.” It’s description reads, as Ars reported, “Android M is bringing the power of Android to all kinds of workplaces.” Google hasn’t said anything else about Android M, but historic trends would suggest that the update would be released sometime later this year. From this description, it seems clear that Google will also be trying to reach businesses later this year.
A Big Battle or Passing Ships in the Night?
With both Microsoft and Google releasing the next version of their operating system this fall and targeting corporate clients, we may be in for a major battle as both companies’ marketing campaigns vie for business customers.
This buildup could also be for naught, however, with the two companies being like passing ships in the night. For, Microsoft could tailor its campaign towards large corporations with hundreds of employees. These companies are likely to need the computing power that Windows 10 provides. Google, in contrast, might try to reach small businesses that are looking for flexible solutions. Android M may be built for businesses that are mobile, flexible and on a budget — companies that find themselves in “all kinds of workplaces.”
With Microsoft and Google go head-to-head in a heavyweight title match this fall, or will they each focus on reaching a different type of business. We’ll only know once both Windows 10 and Android M are released, but either possibility promises to be good for businesses big and small.