Apple Is Buying Texture, a Digital Magazine Service

March 20, 2018 •


Do you enjoy reading magazines, but find yourself perusing them less often because it’s inconvenient to carry printed material around with you? If so, you are by no means alone. Subscribing to magazines can lead to publications stacking up around the house. This contributes to clutter when readers cannot finish each article by the end of the month.

With constant improvements in the online world, many people have taken to reading their magazines in digital format. They do so on their portable devices, like their iPhone or iPad tablet.

Apple Will Buy Texture

To that end, Apple announced its plan to acquire “Texture,” a digital magazine service. A report from 9to5Mac notes that Texture is similar to a “Netflix for Magazines” or music subscription services like Apple Music, Google Play Music or Spotify.

About Texture

Texture, which launched back in 2010, is a digital magazine distribution service offering its subscribers access to more than 200 magazines for $10 per month. It is now owned by a partnership of Conde Nast, Hearst, KKR Meredith and Rogers Media. Apple liked Texture so much the App Store’s editorial team chose the app for its annual “Best Of 2016” choices. This promotes innovative apps for people using iOS devices. The purchase of Texture is seen by industry observers as “beefing up” Apple’s News app.

Magazines Available via Texture Include:

  • Allrecipes
  • Bon Appetit
  • ESPN
  • GQ
  • InStyle
  • Men’s Health
  • National Geographic
  • The New Yorker
  • Newsweek
  • People
  • Shape
  • Time

This list is by no means comprehensive, it simply gives a sense of what’s available now. Texture is a free app that you can download from Apple’s App Store. People can try the service for a free 7-day trial.

If you are interested in subscribing, or plan to take advantage of the 7-day free trial, you can get a lot more out of the magazine reading experience by mounting your iPhone or iPad in a secure table stand. This way, you don’t have to keep holding the device or put up with leaning it against something on your desk. The magazine will be positioned at your preferred angle and keep you hands-free!