Is Apple Building an Electric Car in 2024?

December 29, 2020 •

Apple Car

Tesla Model 3

For years, it has been rumored that Apple was working on creating their own car. These rumors gained steam again recently when a Reuters report mentioned that Apple had a breakthrough in battery technology and that production of the electric vehicle could begin as soon as 2024. However, notable Apple analyst Ming-Chi Kuo is skeptical of that timeline and speculated that a more realistic launch would be in 2028.

The History of the Apple Car

The electric car project, codenamed Project Titan, was first rumored back in 2014 when Tim Cook reportedly assigned the project to Vice President Steve Zadesky, a former engineer for Ford. Throughout the years, reports have surfaced about the number of engineers and resources being dedicated toward Project Titan, but few major breakthroughs made news. Apple registered 27 self-driving vehicles with the California Department of Motor Vehicles in 2018 according to a Bloomberg report. Later in the year, a former Apple employee was arrested for stealing trade secrets about the project.

Will Apple Release a Car in 2024?

This month’s report from Reuters explained that the strategy Apple is using around battery technology could offer significantly longer range while drastically reducing the cost of batteries. While the reports are apparent that Apple has invested significant resources into battery technology and an autonomous driving system, it is unclear if they intend to manufacture the cars or partner with an existing manufacturer.

The Increasing Popularity of Electric Cars

Apple is no stranger to tough competition, but the longer they wait to produce their electric car, the more competition they will face in the market. Electric cars have soared in popularity with established manufacturers like Ford, Audi, Porsche and others vying to take shots at the industry-leading titan that is Tesla. If they plan to break through, a partnership with Tesla’s impressive Supercharger network would almost have to happen. It is worth noting that Tesla’s CEO, Elon Musk, claims he reached out to Tim Cook to discuss the possibility of Apple acquiring Tesla, but Cook “refused to take the meeting.”

The future may be unknown, but the possibility of an Apple Car is an exciting possibility that we will continue to follow closely.